No upfront payments. No agency fees. Partner with creators who earn equity — and only get paid when results arrive.
Ads burn cash. Agencies want upfront. You're stuck — great product, no distribution.
You build the audience. Brands scale on it forever. You get paid once — then watch them keep the upside.
What if creators got a piece of what they helped build?
You pay for ads. You rent attention. It disappears.
You partner with creators. You share growth. It compounds.
Because incentives finally align — startup only pays for real growth. Creator only wins if startup wins.
Set your equity pool, define campaign goals, choose deal type. Your startup becomes discoverable to matched creators.
Creators are matched by niche, audience, and Equity Compatibility Score (ECS) — a proprietary signal that shows who's truly built for equity partnerships.
Milestone-based tracking ensures accountability. Creators earn equity as they deliver. No PDF sitting in a folder — a live, trackable agreement.
Anyone can be a creator. Not everyone can be a partner.
ECS measures long-term thinking, audience quality (real vs fake), monetization history, and niche depth. Low ECS — no deals visible.
Pure ownership. No cash changes hands. Best for early-stage startups with believers, not buyers.
Start with a revenue share agreement. Hit milestones, convert to equity. Lower risk for creators — higher alignment for founders.
Open a pool. 5–10 creators join one campaign. Equity distributed by milestone performance. Multiply reach, multiply ownership.
Start growing with creators who think like partners.
Start owning what you build.
This is not influencer marketing. This is not affiliate marketing. This is ownership-based growth.
Not theory. Here's the concrete outcome for both sides.
Illustrative example. Actual returns depend on startup valuation and deal terms.
If you help a startup grow...
you shouldn't just get paid.
You should get a piece.
Yes. Equity agreements between founders and creators are legal. We provide agreement templates aligned with Turkish Commercial Law (TTK). The deal is directly between founder and creator — we are a matching and tracking platform, not a legal party.
Equity is milestone-based. If a creator doesn't hit agreed deliverables, equity doesn't vest. Every deal has a cliff period and milestone tracker — no deliver, no equity.
Typically 0.1%–2% for a campaign partnership. The platform helps you calibrate based on audience size, engagement rate, and deal duration. You're always in control.
Not to start. Our agreement templates cover the essentials. For significant equity stakes (above 1%), we recommend independent legal review — but most deals start simple.
Yes. Equity for Marketing is a layer inside VenturePull. Founders manage it from their Growth Partner dashboard. Creators register with a dedicated Creator account. The ecosystem is shared — investors, mentors, and creators all see the same startups.
OWM charges $399/month, targets large US-based creators, and operates in isolation. We're free for creators, subscription-based for founders (included in existing plans), built for Turkey and emerging markets, and deeply integrated with the broader startup ecosystem — investors and mentors included.
Join the first wave of founders and creators redefining how startups grow.
All equity deals are agreements between founders and creators. Equity for Marketing / VenturePull is a matching and tracking platform — not a legal, financial, or investment advisor.